Bob Muran is an
internationally recognized professional skier and pro ski coach.
He is a former full-time Level 4 examiner with the Professional
Ski Instructors of America where he served not only on the Board
of Examiners but also on the selection committee in charge of
promoting professional examiners to higher levels. Bob is also a
former Level 3 trainer with the Canadian Ski Instructors
Alliance where he has been a proud member for over 40 years. In
addition, he also served as a Level 2 racing coach and trainer
for the Canadian Ski Coaches Federation where he has also been a
proud member for over 40 years. A former member of the Polish
National Junior Alpine Ski Team, with over 50 years of combined skiing
and coaching experience, Bob Muran is regarded as an expert in
the sport of skiing by his students and colleagues as well as
many professional skiers and coaches around the world.
Bob at the 2010
Polish International Winter Games in Zakopane, Poland where he
took home 3 Silver Medals.
Bob competing at the 2008
Ontario Masters Championships in Collingwood, Ontario.
Bob Training at Big White,
B.C. for the upcoming National Masters Championships at Sun
Bob competing at the Molson
Canadian Masters where he won a total of 14 Medals (9 Gold)
between 1985 and 1986.
Bob competing at the Canadian
National Championship in Whistler, British Columbia.
Bob has truly devoted his life to skiing. He has taught skiing,
managed skiing schools and operated various ski resorts in
Canada and the United States. Over his 40 year teaching and
coaching career, Bob's students have included Mark and Nelson
Rockefeller Junior (during Nelson Rockefeller's Vice
Presidency), Senator Edward Kennedy, former tennis star Ivan
Lendl, Johnny Carson, Ed McMahon, Dina Merrill, Cliff Robertson,
Clif Taylor (inventor of G.L.M. ski training program) and many
others from the political and entertainment sector. Upon his
return to Canada, Bob's students included former Mayor of
Toronto Art Eggleton, former Attorney General Doug Lewis and
former Minister of Health Larry Grossman.
Bob with Steve Podborski,
youngest & most successful member of the "Crazy Canucks"
Canadian Alpine Racing Team.
Bob with Mark and Nelson
Rockefeller Jr. at the Sterling Forest Ski Centre in Tuxedo, New
York. Bob provided ski lessons to the Rockerfeller children during
Nelson Rockefeller's Vice Presidency of the United States.
While working as a full time instructor, trainer and examiner
for the Professional Ski Instructors of America Bob traveled and
trained professional ski instructors throughout the United
States. For the past 20 years Bob has been operating ski
improvement camps in Canada, the United States as well as in
many European nations including his native Poland.
While he was the owner and CEO of Medonte Mountain Ski Area in
Barrie, Ontario, Bob became a weekly guest on many Canadian
television programs including Citytv, CTV, Global and A. Under
Bob's control, the resort went from having 200 to 5000 members
in only 3 years and saw revenues increase by an
incredible 400%. Some of Bob's promotions where so successful
that Blue Mountain Ski Resort in Collingwood, Ontario is still using
them to this day. Bob reinvested 2.5 million dollars for a new
base lodge, new lifts, as well as new lighting for night skiing.
Bob also increased the rental stock to over 2500 units. Medonte
Mountain Ski Area became the new darling of mass media with
millions of dollars in free publicity. Major fast food chains
like Burger King and Wendy's Restaurants, as well as major
retailers such as Sporting Life and Collegiate Sports were all
participated in the mass cross promotions created by Bob. In
addition, Canada's largest petroleum company, Esso also took
part in the deal.
During his time as owner and CEO, Bob organized a highly
successful charity event to benefit the Hospital for Sick
Children in Toronto. Major sponsors like Molson Brewing Company, Labatt
and Miller Brewing Company provided attractions which included free hot air
balloon rides, a sky diving show which saw sky divers landing on Medonte ski hills, as well as blimps flying over the entire
resort. It was the first time in their 150 year history that all
three brewing companies participated in a charity event
together. Sporting Life ski shops provided advertising and
marketing support and brought in 25 ski equipment suppliers who
displayed their products in colourful tents spread out all over Medonte Mountain hills. Some 5000 skiers came out on a Monday,
regularly the slowest day of the week. Through generous pledges
and donations, the event raised a massive $25,000 for the
Hospital for Sick Kids. Thanks to TV, radio, and newspaper
coverage, it became the ski industry's most successful
fundraiser, unsurpassed till this day.
Peter Silverman of Citytv
interviews Bob regarding the unprecedented success of Madonte
Mountain Ski Area.
Bob presenting an honorary
Medonte membership to No. 1 ranked tennis player in the world,
After a very profitable sale of Medonte Mountain Ski Area to next
door neighbour Horseshoe Valley Ski Resort, Bob founded
Marketing Group of Canada, a marketing company which focused
exclusively on promoting Canadian ski resorts. His first
client was Talisman Ski Resort located in Kimberley, Ontario to
whom Bob introduced the popular Club Card that provided members
with a 50% discount on lift tickets. Bob also created Talisman's
famous "We Will Pay For Your Gas" promotion which saw every
Texaco gas station across the province display large 4' x 6', 2
sided promotional posters. $10 discount lift ticket coupons for
Talisman were handed out to all customers upon gas purchase. In addition, Bob was the man behind
Talisman's province-wide European Vacation Giveaway which 110 retailers
as well as Texaco Canada all took part in. Every Loblaw's location
across Ontario participated in Bob's promotion. During the
contest, each store displayed large 4' x 6', 2 sided promotional
posters (50 per store) and handed out discount coupons
to all customers. To launch the Loblaw's
European Vacation Giveaway, Bob built a ski hill out of crushed ice
at the chain's then brand new Lesley and Lakeshore location.
City TV provided coverage and Bob taught skiing at Loblaw's
Mountain to thousands of TV viewers across the province.
To bring skiing to Downtown Toronto apartment dwellers, Bob
build a ski hill at the popular Harbourfront Centre. The promotion called "City Ski" attracted some 5 000 potential
new skiers who were able to rent ski equipment, try skiing for
the first time and even receive a lesson in alpine and cross
country skiing right in the heart of Downtown Toronto. A celebrity race was held on the hill
with dual slalom which consisted of 5 gates. TV coverage was
assured, resulting in huge publicity for Talisman Mountain Ski
Resort. When asked by Bob why he is spending .5 million dollars
on a new base lodge, Jake Hammer, president of Talisman Mountain
replied "I have to keep up with you".
After successfully launching Talisman, Bob helped the Donato
Hockley Valley Ski Resort in Orangeville, Ontario. Under Bob's guidance, the resort saw
a massive makeover which included new multi-million dollar triple chair lifts, rental shop, cafeteria, snow making
machinery, new grooming equipment, and lights
for night skiing.
Gold plated Marker Bindings
awarded to Bob for his extraordinary successful marketing
campaigns on behalf of Garcia Corporation, popular American
distributors of Marker and Fischer skis as well as Humanic
Bob's Traveling Ski Show has been held at Madison Square Garden,
Rockefeller Center, New York
Coliseum, Coliseum Plaza, and Coliseum Stadium in Long
Island, as well as in many colleges,
universities, and shopping malls throughout New York
State, New Jersey and Connecticut.
The show featured a Bob's famous motorized ski deck and was a
huge success, winning the Best Display Award
at the New York International Ski Show. Bob and his Traveling
Ski Show have been featured coast to coast on many American
television programs including the Johnny Carson Show, Wonderama,
New York at Noon, A.M. New York as well many other local
programs throughout the USA.
Promotional poster of Bob's
Travelling Ski Show.
1990, Bob released his very own instructional movie titled
"Private Lessons: Skiing with Bob Muran". The 60 minute film
produced by Simitar Entertainment highlighted the fundamentals
of skiing, demonstrated by Bob himself. In 1997, Bob starred in
Discovery Channel's special feature on parabolic skis. Bob has
also been featured in reports by Peter Silverman, Peter Gross
and many other well respected Canadian journalists. He has also appeared
in many media publications including The Toronto Star, The
Toronto Sun and The Globe and Mail. Each year Bob is featured on
OMNI Television's Polish Program "Na Luzie".
Bob's first organized ski trip
to Les Arks, France in 1985.
After leaving Marketing Group of Canada to his partner Marion
Parrot, Bob retired for the third time and returned to his true
passion, skiing and boating. Today he is a racing coach as well
as a private trainer to many high profile clients worldwide.
Each year Bob holds his annual "Ski With Bob Muran" ski trip
where along with a group of about 60 of his closest friends, he
travels to some of the world's top ski destinations. Bob is also
a Canadian Coast Guard Licensed Capitan and has been operating
cruise boats for nearly 40 years. During the summer months you
can find him on the "Island
Princess", a highly successful family owned and operated cruise boat
which has been
touring the great waters of Lake Ontario and providing
Cruises since 1982. For more information please visit